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New Banner Features - In-text advertising
2 years ago submited by Peter Rosinský
New Banner Features - In-text advertising
In-text advertising is a form of contextual advertising where specific keywords within the text of a web-page are matched with advertising and/or related information units.
Most in-text advertising has the following characteristics:
1. The text associated with an advertisement is identified by a double-underline to differentiate it from regular hyperlinks.
2. An in-page bubble containing advertising content appears when the cursor is positioned over the corresponding text.
3. When the mouse is moved away from the double-underline hyperlink, the bubble disappears.
4. If the reader is interested in learning more about the product being offered, he can simply click on the ad bubble to go to the advertiser's site.
5. Some examples of in-text ad providers include Vibrant, Infolinks, and Kontera
Most in-text advertising has the following characteristics:
1. The text associated with an advertisement is identified by a double-underline to differentiate it from regular hyperlinks.
2. An in-page bubble containing advertising content appears when the cursor is positioned over the corresponding text.
3. When the mouse is moved away from the double-underline hyperlink, the bubble disappears.
4. If the reader is interested in learning more about the product being offered, he can simply click on the ad bubble to go to the advertiser's site.
5. Some examples of in-text ad providers include Vibrant, Infolinks, and Kontera